Directionally Correct, A People Analytics Podcast

#152 - Joey Price - The Power of HR & Does Active Listening Matter Right Now?


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Check out this episode of the #1 people analytics podcast with special guest, Joey Price, CEO of Jumpstart HR & Industry Analyst at Aspect43!

In this wide-ranging and insightful conversation, Joey and Cole dive deep into the evolving world of HR technology, the impact of AI on HR teams, and how HR professionals can build meaningful, future-proof careers. Joey shares the backstory behind his new book The Power of HR, written to elevate the modern HR professional’s confidence, strategy, and leadership capabilities. He discusses how the book has been received, the challenges of writing it while running a business and being a parent, and the growing community of HR authors and leaders who support each other’s work.

Joey opens up about his unconventional path into HR—from playing and managing in a band to discovering the strategic side of business and eventually becoming an industry analyst. He explains how understanding creativity, discipline, and team dynamics in music shaped his views on leadership and employee experience. He also talks about Jumpstart HR’s acquisition of Aspect43 and why buyer sentiment research is becoming essential in HR technology as organizations navigate rapid digital transformation.

A major thread throughout the episode is the disruptive force of AI. Joey shares research showing that 40% of HR teams have no clear plan for AI integration, even as CEOs and CFOs increasingly influence HR technology buying decisions. He breaks down how AI is reshaping people analytics, workforce planning, and talent intelligence—and why HR must shift from focusing only on soft skills to developing stronger technological and strategic expertise. Cole and Joey also explore the tension employees are feeling as white-collar workers face uncertainty, shifting expectations, and rapid changes created by new tools.

The conversation turns to geopolitics, global labor trends, and what HR leaders should expect in 2026—from employer-driven labor markets to major advances in HR tech product roadmaps. Joey shares emerging insights on compliance technology, wellness tools, and the evolving expectations of employees across industries. He also introduces his new project, Joey’s HR Lounge, a podcast and community designed to generate more honest dialogue and strengthen the collective intelligence of HR professionals.

In Cole’s Corner, the two dig into research on birth order, workplace behavior, societal trust, and how technology—especially generative AI—is influencing communication, decision-making, and accuracy. They grapple with recent studies showing AI doesn’t simply hallucinate, it bluffs, and discuss how reinforcement learning and user behavior reinforce this pattern. The episode ends with Joey’s personal mission: helping more people become excited about Monday than Friday, and the real meaning of making an impact in HR through trust, strategic clarity, and thoughtful leadership.

If you like this episode, you’d also love exploring prior episodes—visit colenapper.com for the full archive and show links.

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