Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #154, we continue flipping the script — this time with Laryssa interviewing Liz. Liz shares her journey into the jewelry industry, from working in digital marketing and taking a leap across the country, to discovering the artistry, people, and community that made her stay. She opens up about what she's learned from years of working closely with independent designers, how her services and perspective have evolved alongside a rapidly changing industry, and what truly helps jewelry brands stand out today.

This conversation is reflective, honest, and deeply human — touching on creativity, burnout, community, identity, and redefining success in a way that feels grounded and sustainable.

💎 In this episode, you'll learn:

• How Liz unexpectedly entered the jewelry industry and why she never left

• What working for Todd Reed taught her about craftsmanship, storytelling, and the power of people

• Why community plays such a critical role in long-term success for jewelry designers

• How Liz's business evolved from social media management to education and mentorship

• Why chasing trends and bending your brand to fit buyers can lead to losing focus

• What truly helps jewelry brands stand out in a crowded market

• How Liz defines creativity — and why it doesn't always look the way we expect

• How her definition of success has shifted toward calm, fulfillment, and local connection

• Her best advice for designers just starting out today

• Designers, books, and creative ideas currently inspiring her

🔒 Insider Bonus – What You'll Hear When You Join:

This episode continues with a deeper, more vulnerable insiders-only conversation where Liz and Laryssa go behind the scenes on self-doubt, imposter syndrome, personal evolution, and the emotional side of running a creative business.

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

About Your Hosts

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.