Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #155, we're kicking off 2026 with a topic that can feel equal parts exciting and overwhelming: goals. We talk about how we approach goal setting personally and professionally, why January can be a surprisingly powerful moment for clarity (even when it's dark, cold, and your brain is still recovering from the holidays), and what it actually looks like to set intentions you can stick with.

We also share our own goals for the year — from showing up more consistently to promoting our services with more confidence — and walk through practical goal-setting tips you can apply to your jewelry business right now. If you've ever set a big goal and then lost momentum, felt stuck, or didn't know where to begin… this one is for you.

💎 In this episode, you'll learn:

• Why January can create the "brain space" you need to reflect and plan (even if you're not feeling energetic yet)

• The real reason goals fall apart after the initial burst of motivation

• How both hosts approach goal setting — personally, professionally, and for the podcast

• Why specificity matters (and what "I want to grow my business" is missing)

• How to make goals measurable without making everything about money

• A simple way to set goals across your whole life, not just your business

• How to break big goals into small, repeatable actions you can actually do weekly

• Why check-ins matter (and how often you might really need them)

• How tracking what "moves the needle" helps you stop wasting energy

• Why flexible goals often create more success than rigid ones

• The power of small wins — and how to use them to stay motivated

🔒 Insider Bonus – What You'll Hear When You Join: This episode continues with an insiders-only chat where Liz and Laryssa get candid about PR pitches, guest requests, and what it really means to build relationships (instead of treating podcasts like free advertising). They also talk about how visibility, promotion, and growth can feel complicated when you're already "doing okay" — and how to reconnect with your deeper motivation.

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

About Your Hosts

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.