Welcome to the first episode of our new series, Behind the Brand! I’m diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. In each episode, I’ll chat with wedding pros who have built successful, recognizable brands, and we’ll explore the strategies, challenges, and key decisions that helped them grow. I couldn't be more excited to welcome Jamesa Alexandra of Jayne Heir Events to be our first guest!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Building Iconic Wedding Brands

• [05:55]: Marketing Strategies for Building a Luxury Wedding Brand

• [09:07]: The Evolution of a Brand

• [11:54]: Overcoming Challenges in the Wedding Industry

• [15:11]: The Importance of Relationships in Business

• [17:51]: Creative Growth Through Diverse Events

• [21:02]: The Role of Intentional Marketing

• [24:13]: Reflections on Success and Growth

• [38:02]: The Power of Content Creation in Marketing

• [48:53]: Investing in Quality Marketing Strategies

• [53:58]: The Evolution of Marketing and Brand Identity

• [01:00:54]: Future Aspirations and Brand Activations

• [01:07:19]: Creating an Iconic Brand and Legacy

 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

 

SHOW NOTES:

http://www.powerinpurposepodcast.com

 

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SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

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LINKS MENTIONED:

Learn more about Jayne Heir: https://jayneheir.com/ 

Follow Jamesa on Instagram: https://www.instagram.com/jayneheir/ 

 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

 

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