Baking it Down with Sugar Cookie Marketing 🍪

158. Baking it Down - Comfy Mistakes


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🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes.


We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes."

😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad business acumen to make mistakes, right? I mean - imagine a business built on mistakes. Who would want to hire them!?

But successful businesses were built on the backs of mistakes. It's the "failing forward" that separates the business-ending mistakes from the "oh - I learned another way not to do that, let me try something else" business-building mistakes.

🤦‍♀ Mistakes mean you’re learning.

If you're not failing, you're not learning. There's a clip on Reddit of a guy learning to do a backflip - he actually gets pretty okay, then starts doing worse before finally sticking the landing. *crowd goes wild*

🧠 That's how the brain works (well, not in learning how to back flip - I ain't got the health insurance plan to be trying that). 

You try something new, and in your cluelessness, you have a bit of beginner's luck. As you intentionally refine your process, you get a little worse before finally becoming successful at something. Congrats - you learned something - you failed forward.

🤦‍♀ Growth = failing forward.

There's a difference between "failing" and ➡️ "failing forward." In the prior, you likely quit. This is the wrong type of mistake. The mistake we want is where we know we're going to mess up, but the whole time, we're making mental notes - "Ah yes, don't put the green Jimmy sprinkle in before the cake batter has cooled - that gives E.coli vibes. Noted." 

📝 Then back to the drawing board once more to implement what we now know not to do - ta-da! We just failed forward. Enough failing forwards and you've got yourself a new skill, my friend!

🤦‍♀ Bring clients into the learning phase.

Don't be shy - invite others to cry! Kidding, it rhymed. But Corrie had a good point. When clients ask her to do stuff "out of her wheelhouse," she lets them know! 

🤝 "Hey - this would be my first time trying that technique - I've always wanted to attempt it. Worst case, you got yourself some free red cake pops, best case, you got what you wanted! Let's do this!" 

🤦‍♀ Have a refund fund ready to go.

Mistakes are only hard to stomach if someone loses. But in the event of failing forward, we hedge our bets with our "oopsie budget" - 👮‍♂ the proverbial baker get-outta-jail-free card when it comes to making mistakes. That way mistakes don't hurt so bad (our ego and our wallets). It's easier to take a risk when you know there's a financial net there to break your fall.

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by searching - Baking it Down - Episode 158 - Uncomfy Mistakes.

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Baking it Down with Sugar Cookie Marketing 🍪By Heather and Corrie Miracle

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