Joe Johnson believes that he was born to be an entrepreneur. 

From the age of 5 years old he was creating his own businesses and he loved every second of it. 

Joe has been featured on ABC's Shark Tank, Forbes 30 Under 30, USA Today and others. 

As a student athlete, he was the Captain of the Michigan State Wrestling team, while achieving the highest honors and graduating with a degree in Finance from the Honors College with a perfect 4.0 GPA. 

Joe is the husband to an incredible wife and father to two wonderful kids, who are going to change the world. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:17] Entrepreneur since 5 yrs old
• [02:28] The unflattering side of owning a business
• [03:23] Where the idea of Vade came from
• [05:20] Novel ideas vs improvements
• [06:54] From proof of concept to multiple launches
• [08:32] The focus on getting the customer educated
• [11:38] Using curiosity as a selling point
• [12:14] Sponsor: Electric Eye electriceye.io
• [12:34] Sponsor: Mesa apps.shopify.com/mesa
• [13:18] Sponsor: Gorgias gorgias.grsm.io/honest
• [14:45] Sponsor: Rewind rewind.io/honest
• [15:17] Sponsor: Klaviyo klaviyo.com/honest
• [16:04] When VADE picked up the pace
• [19:28] The past few years of growth for VADE
• [21:41] Propping up Ecom through expanding retail
• [22:09] VADE’s 2022 goals
• [22:57] How has Joe’s role changed over the years?
• [24:35] Leadership is different from entrepreneurship
• [27:30] Where to find VADE 

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Protein Powder, Pre-Workout & Meal Replacement vade-nutrition.com
• Connect with Joe linkedin.com/in/joe-johnson-b57210123
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

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