Pet Boss® Podcast with Candace

159: How Much Should Your Pet Business Really Spend on Marketing?


Listen Later

Is your marketing tank running on empty? đźš™


Marketing is the fuel that keeps your business engine running, and this episode is alllll about discovering strategies to fill up your customer's tank! 


In this episode, Fernando Camacho, CEO of OverDog Digital, shares his well-earned expertise on marketing strategies specifically tailored for pet businesses. 


With over 15 years of experience in the pet industry, including roles as a dog trainer, dog daycare employee,  and marketing consultant, Fern knows exactly how to attract, convert, and retain more customers without burning out.


Listen in to learn: 

⛽ Why taking care of existing customers should be your first priority before seeking new ones. 

â›˝ The surprising percentage of revenue you should be investing in marketing (hint: it's more than you think!)

⛽ How to create marketing campaigns that’ll win back customers you might’ve lost along the way. 

⛽ Why you have to be the face of your business to build trust! 

⛽ The difference between long-term marketing strategies (like SEO) vs. quick-win tactics (like paid ads.) 

⛽ And so much more! 


So, ready to boss your marketing game? Whether you’re DIYing your marketing or have money to invest in it, this episode will show you how to turn your pet business into a well-oiled marketing machine that consistently attracts and retains customers! 


View Transcript


Show Notes


Join Us Online


  • Find us on Facebook
  • Join our Free Pet Industry Facebook Group
  • Follow us on Instagram
  • Read our Blog



  • ...more
    View all episodesView all episodes
    Download on the App Store

    Pet Boss® Podcast with CandaceBy Candace D'Agnolo of Pet Boss Nation®

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    75 ratings


    More shows like Pet Boss® Podcast with Candace

    View all
    VINCE by Cumulus Podcast Network | VINCE

    VINCE

    62,732 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,625 Listeners

    Bella In Your Business: Pet Sitting and Dog Walking Podcast by Bella Vasta

    Bella In Your Business: Pet Sitting and Dog Walking Podcast

    78 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,232 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,456 Listeners

    Boutique Chat by The Boutique Hub with Ashley Alderson

    Boutique Chat

    863 Listeners

    The Charlie Kirk Show by Charlie Kirk

    The Charlie Kirk Show

    66,721 Listeners

    Pet Sitter Confessional by Pet Sitter Confessional, LLC

    Pet Sitter Confessional

    103 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    29,297 Listeners

    OverDog: Dog Daycare & Boarding Business Tips by Fernando Camacho

    OverDog: Dog Daycare & Boarding Business Tips

    39 Listeners

    Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros by The Pet Shop Girls

    Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros

    10 Listeners

    Pet Boarding and Daycare Podcast with Dominic Hodgson by Barkleigh Productions

    Pet Boarding and Daycare Podcast with Dominic Hodgson

    10 Listeners

    Candace by Candace Owens

    Candace

    11,185 Listeners

    Pet Marketing Unleashed Podcast by Mikaela Vargas of Pet Marketing Unleashed

    Pet Marketing Unleashed Podcast

    14 Listeners

    DogCo Secrets by Michelle Kline

    DogCo Secrets

    2 Listeners