6 Figure Creative

#159: How to Ethically Upsell Your Clients To Increase Your Income | With Lizzie Pierce


Listen Later

Want to know the quickest way to earn more? Increase your rates. 

Everyone knows this advice, but few have the confidence to pull it off regularly. 

If you struggle with this, you’re not alone. Here’s the good news; there are multiple ways to increase your income.

One of the best ways is by introducing “upsells” into your sales process. This is when a client comes to you for one thing, but you identify other services they may benefit from in order to reach their goals. 

In this interview, Lizzie Pierce shares her wisdom from multiple years of experience running a six-figure video production company.

Her company regularly upsells clients by pitching a vision of a larger project than originally planned, then turning that small-dollar production project into a major one involving teams or freelancers. 

Whether or not you work with a team, this method can be a fantastic way to increase your income without ever having to raise your rates. 

In this episode you’ll discover:

  • How Lizzie convinced a client to publish a promo video about sexting
  • How to understand a client’s wants vs. their needs
  • Why Lizzie is able to upsell customers in one aspect of her business to another part of her business
  • How to offer multiple services without diluting your branding
  • Why you need to add a margin to contract work
  • How your “scene” impacts your work
  • How to grow your business creatively
  • Why Fresno is the new 6 Figure Creative example of a dead city
  • For full show notes, visit https://6figurecreative.com/159

    ...more
    View all episodesView all episodes
    Download on the App Store

    6 Figure CreativeBy Brian Hood

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    384 ratings


    More shows like 6 Figure Creative

    View all
    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,440 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,579 Listeners

    The School of Greatness by Lewis Howes

    The School of Greatness

    21,108 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,615 Listeners

    Creative Pep Talk by Andy J. Pizza

    Creative Pep Talk

    1,974 Listeners

    Recording Studio Rockstars by Lij Shaw

    Recording Studio Rockstars

    504 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    408 Listeners

    Tom Bilyeu's Impact Theory by Impact Theory

    Tom Bilyeu's Impact Theory

    4,693 Listeners

    Abundant Ever After with Cathy Heller by Cathy Heller | QCODE

    Abundant Ever After with Cathy Heller

    7,636 Listeners

    The Futur with Chris Do by The Futur

    The Futur with Chris Do

    846 Listeners

    2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

    2Bobs—with David C. Baker and Blair Enns

    261 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,372 Listeners

    Creator Science by Jay Clouse

    Creator Science

    457 Listeners

    The New Music Business with Ari Herstand by Ari's Take

    The New Music Business with Ari Herstand

    190 Listeners

    Tetragrammaton with Rick Rubin by Rick Rubin

    Tetragrammaton with Rick Rubin

    1,014 Listeners