What if your greatest power is hiding in plain sight?

Hey there, rainmakers!

Today’s episode of The Mortgage Rainmaker Podcast is a masterclass in rising from the shadows and stepping fully into your power. I’m joined by the incredible Rosa Izzi — a woman who spent 20 years in operations, underwriting and closing loans behind the scenes, before boldly stepping into the spotlight as a producing branch manager in Albuquerque, NM.

In 2024, Rosa closed 188 units for over $53 million in volume — all in one of the toughest markets and smallest towns you can imagine. She did it by leaning into her technician genius, embracing discomfort, and building powerful referral partnerships from the ground up.

We talk about what finally pushed her to take the leap, how she moved from painfully shy to shameless in sales, and the tactical systems she uses to stay consistent, connected, and confidently in demand.

If you’ve ever doubted whether you’re “cut out” for sales… this episode is for you.

Are you ready to make it rain? Let’s do this!

💡 What we talk about:

• How Rosa turned a casual thank-you into a game-changing career pivot
• The strategy behind her Tuesday update emails — and how they quietly won her new referral partners
• Why technicians are often the most powerful (and underutilized) rainmakers
• The mindset shift from “shy” to “shameless” — and what helped Rosa ask for business with confidence
• How small-town markets and under-tapped agents helped fuel her growth
• Why being exceptionally good at your job is still the most magnetic sales strategy of all

Guest Links:

Guild Mortgage Profile - Albuquerque

Experience.com Reviews

If you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!

PLUS :

Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?

If so - check out my catalyst coaching community, where we accelerate your success!

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Show Links:

Shaylagifford.com

The Mortgage Rainmaker Podcast

The Catalyst Coaching Community

Guild Mortgage