Here's something that may shock you. I don't plan out my photography marketing more than a few months in advance. Now before you say, but Sarah, I've followed you for years. I know how much you love to plan. I've SEEN your photography marketing calendars. Let me explain. I've got 3 kids. My kids have tons of activities and I get their sports schedules a few months before the season starts. I run a second business, the joy of marketing, where I coach photographers and often cool opportunities come up that I want to go do. So if I tried to plan all my photography marketing a year at a time, none of it would actually happen on the exact day I planned for it to. On today's episode, I'm going to share with what actually works better for me when it comes to planning my photography marketing. If you're staring at a blank marketing plan, not sure where to start. Or you're overwhelmed by the thought of planning past tomorrow due to all the uncertainty in the world right now, this episode is for you. I'm sharing one SIMPLE tool that I call the drip and the hammer. I learned back in my days at a marketing director at an ad agency and it literally changed everything for me. I'm pretty sure it will change how you look at your marketing moving forward, too. Get ready, friend. Let's do this.