How'd She Do That?

160. Morgan Smith, Founder of MINNOW, on The Evolution of Her Brand, How Motherhood Has Guided Her Steps, & How To Build Up Resilience Throughout Your Career


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Today's guest, Morgan Smith, is the Founder of Minnow, our favorite contemporary children’s swimwear label and resort brand.

Minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where Minnow was born. She now lives on the other coast in Charleston, SC with her husband and three children.

With the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed color palettes, purposeful details, custom prints, and high-quality, hand-finished production—and minnow was born.

We can't wait for listeners to learn more about Morgan's story!

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How'd She Do That?By Emily Landers

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