Honest Ecommerce

161 | Entrepreneurship is an Educational Process | with Rob Seo and Raja Agnani


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Robert was born and raised in Maryland and went to UMD for undergrad. 

He joined the US Marines while still studying and in 2003, took a year off for Operation Iraqi Freedom with a light armored reconnaissance unit. 

After his deployment, he received his Bachelors in Economics with a Minor in Math and moved to NYC to work at UBS in investment banking. 

After a few years, he moved to South America for a year to learn Spanish and to do an Ironman Triathlon (2.4 mile swim, 112 mile bike and 26.2 mile marathon). 

After completing the race, he came back to NYC and worked at Goldman Sachs in their Principal Strategies Group investing around the world and across various industries before receiving an MBA from the Wharton School (University of Pennsylvania). 

After graduation, he moved to Korea for a year to look for startup ideas and moved back to NYC as the CEO and cofounder of Slidejoy.

Slidejoy was acquired by Buzzvil in 2017. 

After running the US operations of Buzzvil, he co founded P.S. with a few friends. 

Raja Agnani was born in Queens, NY, and has spent the majority of his life in Southern California. 

After graduating from UCLA as a Regents Scholar with a BS in Biology, he worked in investment banking at Jefferies & Company in San Francisco. 

Raja then worked at Relativity Media, a private equity-backed investment firm and media startup, where he evaluated and executed 25+ investments in top Hollywood films and other media entities.

He left this role to pursue his MBA at the Wharton School at the University of Pennsylvania. 

After graduating, Raja worked at Facebook, where he led business strategy and operations within the sales organization, and helped some of the largest advertisers in the world grow their businesses utilizing Facebook and Instagram. 

An entrepreneur at heart, Raja has always wanted to start his own company — combining his desire to create high quality consumer products and a passion for Ecommerce, he co-founded P.S.

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:22] Rob’s Ecom background
  • [03:26] Raja’s Ecom background
  • [05:37] Do you need a co-founder?
  • [10:38] The lack of competition in the market
  • [14:47] Regulations in the condom industry
  • [17:06] Sponsor: Electric Eye electriceye.io
  • [17:26] Sponsor: Mesa apps.shopify.com/mesa
  • [18:10] Sponsor: Gorgias gorgias.grsm.io/honest
  • [19:37] Sponsor: BeProfit beprofit.co
  • [21:08] Sponsor: Klaviyo klaviyo.com/honest
  • [22:13] What makes PS different
  • [24:09] Developing trust is important for brands like PS
  • [29:16] Growth and success is a learning process
  • [31:05] Your brand is a representation of you
  • [32:44] Think about the long-term in your brand
  • [33:35] Building relationships through interactions
  • [34:38] Where to find PS condoms

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Thinner, smoother condoms that don’t smell psgoodtimes.com
  • Connect with Rob linkedin.com/in/trobseo
  • Connect with Raja linkedin.com/in/rajaagnani
  • Scale your business with electriceye.io
  • Download Mesa at the Shopify App Store apps.shopify.com/mesa
  • Level up your customer support gorgias.grsm.io/honest
  • Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
  • Get started with a free account at klaviyo.com/honest

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Honest EcommerceBy Shopify Expert Chase Clymer

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