Ignite Your Estate Agency

162 Building a Thriving Agency Through Strategic Planning


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Dive deep into what truly motivates top estate agents to excel beyond mere competition. Join Sam and Phil as they explore the profound reasons behind their career choices, emphasising the quest for financial stability for their families and the critical role of strategic planning in ensuring long-term growth.

Discover how to transition from hands-on beginnings to a strategic, numbers-focused approach that can effectively scale your business. Whether you're just starting out or aiming to expand, Sam and Phil provide insights on investing in undervalued properties, building substantial equity, and implementing strong systems to circumvent future obstacles.

Packed with invaluable advice, this episode will guide you through the complexities of estate agencies, helping you balance personal involvement with strategic oversight and secure a prosperous future for your agency. Tune in to IGNITE your Agency!

Join us as we also contemplate the rise of the self-employment model in estate agencies and its impact on brand loyalty and consumer behaviour. 

IGNITE growth and set your agency apart.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]


Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 



Some key takeaways:

➡️ Estate agents ought to prioritise strategic planning and scalability to ensure future business success and growth rather than concentrating solely on immediate tasks and client needs.

➡️ Agents can bolster their wealth by utilising their industry knowledge to invest in undervalued properties, offering a more effective route to financial growth than solely relying on the agency model.

➡️ Agents must maintain a clear vision and avoid becoming too entangled in daily operations, planning for a future where they can step back from the business without it suffering.

Some great moments:

✅ “I don't imagine anyone sits in a room and goes right. My vision in 10 years time is to be the best agent!”


✅ “I sat down with somebody who they said when they wanted to retire and we worked out how many days they had left in their business and it was 1000 days, but to earn £2 million minimum from only a thousand days scared him!”


✅ “You have to be hands-off at some point and you have to accept that it's better for the business if you're hands-off!”

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Ignite Your Estate AgencyBy Sam Ashdown & Phil Jones


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