Today's show brings together a short interview with guest Mike Michalowicz as well as a discussion about focusing on the right things in your business. Mike is an author and serial entrepreneur among other things, but this show focuses mostly on his newest book entitled Fix This Next. Mike helps advise businesses and entrepreneurs who are struggling with cash flow issues, and his creativity, intelligence and personality are just a few reasons why you'll enjoy listening.

Things We're Covering in this Episode

- What most businesses biggest challenge is

- How entrepreneurs and businesses react during crisis

- Is selling appropriate during economic recessions?

- Hierarchy of Needs/Common DNA of all businesses

- Head to www.fixthisnext.com and take the free evaluation to discover where your business needs focus

The Service Not Sales Workshop

May 18-19: Virtual

June 17-18: Austin, TX hosted by Holland & Knight

July 23-24: Los Angeles, CA hosted by Gordon & Rees

August 27-28: Nashville, TN hosted by Baker Donelson

These virtual or in-person and hands-on workshops will each take place over a day and a half. At the conclusion of the workshop, you will walk away with a plan and you will have the tools and techniques to execute that plan. You will be digging into who your main prospects are, how to be clear on your brand, how to lead with your strengths, how to message who you are, what you do next and more. To reserve your spot visit http://servicenotsalesworkshop.com/.

Starting in June, the hope is that the workshops will all be in-person, but we understand your concern given the current situation, and we want to be flexible and understanding (because we are)! As you register for these upcoming events, please be assured that we've instituted more flexible refund and rescheduling options if a workshop cannot proceed as planned (see terms and conditions at checkout for complete details).

Links Mentioned:

Take Mike's Free Evaluation at https://www.fixthisnext.com/

https://mikemichalowicz.com/

https://mikemichalowicz.com/podcast/

All of Mike's Books:

Fix This Next

Clockwork

Profit First

The Pumpkin Plan

Surge

The Toilet Paper Entrepreneur

https://www.heatherjoyhubbard.com/podcast/service-not-sales/

https://www.heatherjoyhubbard.com/podcast/how-to-sell-without-being-salesy/

https://www.heatherjoyhubbard.com/podcast/marketing-matrix/

Scaling Up by Verne Harnish