How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?  

Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity. 

He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human. 

Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common.

0:00 Intro/Scaling Gym Shark

3:40 Cultural Evolution

13:31 Homogeneity in Advertising

17:50 The Goal of Marketing

21:56 The Nuances of Marketing

25:11 The Role of AI 

29:04 Why Trust is Vital

36:04 Customers are Your Best Ambassadors

40:18 A Hill to Die On

Follow Elfried: 

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com