The Roofer Show

163: Why You Need To Be On NextDoor To Get More Leads with Aaron Hockel


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With over 165,000 neighborhoods covering 80% of the country, Nextdoor presents a great opportunity for contractors to get new local leads. Referral leads. The best type of leads! Next door is a social networking service where you can ask your trusted neighbors for referrals for all types of services. Can anyone recommend a piano teacher? Does anyone know a great roofer?

Today I interview marketing expert Aaron Hockel with AltaVista Strategic Partners and he takes us through the step-by-step process to claim your profile and use the best practices to be sure you are using this free service to get the best-qualified leads. You may already be getting a referral and not even know it. And as a bonus, we review how to get more 5 star online reviews from our last interview from episode #34.

What you'll hear in this episode:

  • Why you need to have a clear and concise elevator pitch
  • How AltaVista SP can help if your marketing strategy isn't cohesive
  • Why getting more leads is always the #1 problem for contractors
  • Why roofers should use Nextdoor:
    • They will corner the market and be the industry leader
    • 25% of Nextdoor posts are people seeking local services

  • Nextdoor, started in 2010: how it works and how it's similar to Facebook and Instagram
  • The Nextdoor process: download the app, create a profile, receive a super-localized feed, see things to buy and sell, generate free leads
  • How to get started in entering basic info and creating links
  • Why business names, phone numbers, and addresses have to be synced with no discrepancies. Don't confuse Google!
  • Nextdoor reviews: how they don't use a star rating system, but reviews are based on recommendations, which are required in order for you to be "discoverable"
  • Ways to get recommendations: how to ask and have consistency
  • How to get more leads and why it's important to get recommendations from all areas of town, tag yourself in posts, and make promotional posts
  • How advertising may change in the future on Nextdoor to be more affordable
  • Why you don't want to be overly promotional or sales-y
  • The key: establish yourself as an expert
  • Why people look for social proof
  • The importance of Facebook posts and Google reviews
  • Why Nextdoor is a free, no brainer option
  • Nextdoor, with their new CEO, and how there are great opportunities for roofers
  • A look back at Episode 34, where Aaron shares how to get more online reviews
    • Tips: Use a consistent process to ask for reviews, and rotate where and when you ask for reviews

  • NRCA in Nashville: Go see Aaron at Booth #1262, and email him for a free expo pass or 10% off conference registration

Resources:

Call Ruby  Use promo code "Roofer 50" for $50 off your first service

Alta Vista SP

Episodes 3435

Aaron's email: [email protected]

Call Aaron at 443-960-4004 for a consultation or troubleshooting help

...more
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The Roofer ShowBy Dave Sullivan

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