Imagine you have a product loved by your users but those users have zero purchasing power.

Who should you approach for your cold email campaign? Should you reach out to the CFO/CTO/CEO, who has purchasing power or to the developer/designer/support person, who uses the product?

There’s more than meets the eye when it comes to choosing the prospect you are going after, so stay tuned as we answer today’s listener question. Enjoy!

HERE’S WHAT WE COVER IN THIS EPISODE:

• How to choose the right person to contact depending on the product price
• Where to start from
• Changing the product benefit depending on the target contact person
• What if you have to touch multiple people in the company
• Product placement strategy 

So, when you are choosing who to approach in the company, consider who’s really benefiting, be sure to use unique selling points for different groups of contacts, and remember that you can really benefit if you get referrals from other decision makers to improve your chances of getting a “YES” from someone who can sign off on the sale.

Happy cold emailing!

Jeremy and Jack