Are you practicing correct mouilettiquette?? Find out today with Hoax Parfum Co-Founder and Perfumer Joey Rosin! Hoax is a bespoke fragrance design and consultancy boutique, and Joey is its resident nose. In his short time as an independent perfumer, Joey has made waves in the industry landing notable projects like Sable Yong's Die Hot with A Vengeance, Tsu Lange Yor’s Sala, and many fun fragrances you'll surely be smelling soon!

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SMELLS LIKE LOVE TIX:https://www.caveat.nyc/events/perfume-room-presents-smells-like-love-2-15-2025

LILAC SMELL CLUB: lilacsmellclub.eventbrite.com

READ HIGHSNOB ARTICLE:https://www.highsnobiety.com/p/how-to-become-a-perfumer/

FRAGS MENTIONED:

Vyrao Georgette (SOTD & gifted), Axe: Apollo, Phoenix, Dark Temptation; Old Spice, Imaginary Authors, D.S. & Durga Cowboy Grass, Debaser; Tsu Lange Yor Sala, Die Hot With A Vengeance, Floratica, Headspace: Absinthe, Tubereuse