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Welcome to Episode 166 of the Laundromat Resource Podcast, featuring an inspiring conversation with Ricky Salazar, a savvy entrepreneur who shares his secrets on how to diversify and grow your laundromat business. Hosted by Jordan Berry, this episode is an invaluable resource for laundromat owners, packed with actionable insights and real-world strategies to maximize revenue and enhance operations.

IN THIS EPISODE YOU WILL LEARN:
- Diversifying Client Bases: Discover Ricky Salazar's innovative approach to serving a wide range of commercial customers, from art studios and dog daycares to small hotels, corporate housing, and more.
- Expanding Residential Customer Base: Get practical tips on growing your residential customer segment without breaking the bank.
- Strategic Business Decisions: Explore Ricky's decisions around warehouse versus laundromat operations.
- On-Premise Laundry (OPL) Benefits: Learn about the advantages of OPL, including chemical dosing and programming different laundry types.
- Branding & Packaging: Understand the importance of unique service touches like uniform packaging, streamlining folds, and customer communication to stand out.
- Growth & Transition: Gain insights into Ricky's transition from Boulder Express to his own venture, NextGen Laundry Services, and how he navigated emotional and operational challenges.
- Marketing & Networking: Learn Ricky's strategies for finding new clients through cold calling, networking, and partnerships with vacation rental and cleaning services.
- Employee Retention: Hear Ricky's advice on retaining valuable employees and offering unique arrangements for long-term success.
- Real-World Challenges: Listen to how Ricky managed price increases, service area adjustments, and acquired a new van to survive a challenging transition period.

ABOUT RICKY:
Ricky Salazar transitioned from a carpenter in California to a successful laundromat entrepreneur in Las Vegas. From taking a bold step in an interview that landed him a job at Boulder Express to launching his own venture, Ricky's journey is filled with valuable lessons in work ethic, strategic growth, and customer service excellence.

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