Sales and marketing are a vital part of any industry, and believe it or not, especially construction. Today’s guest, Brian Kaskavalciyan, is the founder of the gFour Marketing Group and has been in the home improvement industry for decades. Brian is also the host of the Wealthy Contractor Podcast, as well as the author of his new book The 7 Secrets to Becoming a Wealthy Contractor. 

In this episode, Brian reveals those 7 secrets, as well as what to do once you get customers, how to maintain those relationships, and how to get repeat business. Brian also discusses how to shift your mindset to attract success and maintain control of your life and business. Join Dave Sullivan in this episode for an abundance of tangible advice on how you can become a wealthy and successful contractor. 

Show Highlights:

• Brian shares how he got started in home improvement 
• gFour is a system that helps businesses maintain and interact with customers 
• Reviews are vital to selling your services and Brian shares his strategies to get more reviews 
• Many construction jobs are getting postponed or canceled as a result of COVID but there are various different opportunities available for business owners during this time of uncertainty 
• Why marketing is more important now than ever 
• Finding ways to bring your customers more value following this pandemic will make prices irrelevant 
• Brian shares his 7 secrets to becoming a wealthy contractor 
• Identify what it would take to live your ideal lifestyle and run your business aligned with your vision 
• It’s important to take complete responsibility for everything that happens in your life and business in order to not give your control to outside forces  
• No matter what industry you’re in, all business should be looked at as a sales and marketing business 
• Having thoughts of abundance and increase are necessary to create healthy habits and cultivate success 

Links: 

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