Your brand is more than just a logo—it’s the entire experience clients have with your business. But is your branding attracting the right clients, or pushing them away?

In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster break down the four essential elements of branding that every wedding photographer and filmmaker must refine to book high-end weddings. They reveal the biggest branding mistakes that could be deterring your ideal clients and share actionable steps to align your website, social media, and portfolio with the luxury market.

If you're ready to refine your brand and start attracting the high-paying clients you actually want to work with, this episode is for you!

In this episode, we cover:
✔️ The 4 essential elements of branding beyond just a logo
✔️ How inconsistent branding might be attracting the wrong clients
✔️ The importance of a strong brand voice across emails, website copy, and social media
✔️ Why your portfolio should only showcase work aligned with your ideal client
✔️ How a branding audit can help you refine your marketing strategy
✔️ The #1 mistake wedding pros make when trying to break into the luxury market
✔️ How to ensure planners, vendors, and clients see your brand the right way

✨ Want to audit your brand and start attracting high-end clients?
Download our FREE Brand Audit Guide to uncover gaps in your branding and make strategic improvements.

👉 Get it now at: thelevelupco.com/brand

💬 What’s one branding change you’re making today?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!

⭐ Love this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers build profitable, luxury brands.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | The Importance of Branding Beyond a Logo
12:01 – 20:00 | Are You Attracting or Deterring Your Ideal Client?
20:01 – 28:00 | The Role of Brand Voice & Visual Identity
28:01 – 34:00 | Final Thoughts

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/