What’s up, guys? Welcome to the Healthpreneur podcast. Do you want to know what your clients are really buying? It’s not the service or product you’re selling, it’s the outcome. If they’re unconvinced that they’re going to get the outcome they want, they’re not going to buy.

Clients buy the certainty that your outcome is going to work. To invest in you and your product, your client must feel your confidence first. If you’re uncertain about yourself, your product, or your prices, that doesn’t speak much about what you’re offering, does it?

If you waver because you feel your product doesn’t work or you’re charging too much, you’ve got some things to think about. Join us on today’s show to dissect what’s holding you back and figure out what to do about it.

1:00 – 4:00 - What people are really buying

4:00 – 7:00 - Why certainty is key – especially when charging premium prices

7:00 – 9:30 - Excitement and fear when investing

9:30 – 12:00 - What’s holding you back and what to do about it

12:00 – 15:00 – Getting what you want by believing in yourself