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Welcome to Episode 170 of the Laundromat Resource Podcast, hosted by Jordan Berry, featuring our special guest, Brian Lecca!

In this insightful episode, we delve into the fascinating world of owning and operating a laundromat in Italy with none other than Brian Lecca, an experienced laundromat owner who shares his unique journey. Whether you are a seasoned laundromat owner or considering opening your first coin laundry, this episode is packed with invaluable insights, practical tips, and inspiring stories that can help elevate your business.

Key Topics

- Differences Between Italian and U.S. Laundromat Ownership: Discover cultural and operational differences and how they impact business success.

- Business Challenges and Solutions: Learn about the unique hurdles Brian faced and his strategic approaches to overcoming them, including high demand from B&Bs and Airbnb hosts.

- Marketing and Lead Generation: Gain insights into Brian's effective marketing strategies, from leveraging social media platforms like Instagram and Facebook to creative local advertising methods.

- Handling Business Adversity: Understand Brian's philosophies on preparing for and tackling business problems head-on, turning anger into productive energy.

- Pricing and Customer Experience: Learn about Brian's pricing strategies designed to attract desirable clientele while maintaining high standards of cleanliness and service.

- Industry Secrets and Future Ventures: Discover Brian's considerations for business expansion, the impact of COVID-19, and his exploration of new income streams.

Why This Episode is a Must-Listen:
- Actionable Insights: Get practical tips you can implement immediately to improve your laundromat operations.
- Real-World Experience: Hear firsthand experiences from a successful laundromat owner who has navigated both European and American markets.
- Community and Support: Learn about upcoming events like live Q&A sessions and the Laundromat Resource Mastermind Group, designed to help you succeed.

Join the Pro Community: Gain access to exclusive resources and events. laundromatresource.com/pro

📅 **Upcoming Events:**
- **Live Q&A for Pro Community:** October 1, 2024
- **Mastermind Group Induction:** October 2, 2024

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