We've all been there: You go to a local business, or visit a hotel, or go online to make a purchase, and the experience is awful. If it's bad enough, you decide to never go back again. Which means the business - at a minimum - has lost a customer. In today's competitive market, no business can afford to lose customers. That's where Chris Caracci steps in. He helps organizations improve their customer experience. He spent years at the Disney Institute working with clients across the world. Today he continues to help all types of businesses and organizations deliver a high quality customer experience. He joins us to talk about the customer experience, its importance, and how improvement starts at the top.

If you are a professional who would like a non-degree executive education, or you would like to learn more about leadership and business, visit us at http://www.wmleadership.com.