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On episode #173 of Kickoff Sessions we sat down with Daniel Priestley, global speaker, author of bestsellers like "Key Person of Influence," and the force behind Dent, transforming businesses through personal branding and technology.

In this episode, we explore Daniel's perspective on proximity bias and how it often leads us to undervalue our own experiences. He explains the significance of having a mentor or coach in shaping our personal narratives into influential pitches. Daniel also sheds light business scalability, covering everything from intellectual property to financial strategies. 

Daniel reveals his approach to writing books that not only share knowledge but generate recurring revenue. He discusses the power of giving away books to boost sales and amplify authority, while also sharing some of his most significant setbacks and how they paved the way for his success. 

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(00:00) Preview and Introduction
(04:39) Collaboration over Competition
(12:14) Origin - Vision - Mission Framework
(20:04) Product vs Services Based Businesses
(25:03) Scaling Product Based Businesses
(36:01) Maximising Business Productivity
(46:31) Leveraging Books for Business Success
(52:36) Building a Community as an Author
(59:01) The Importance of Being Coachable
(1:05:34) Is Work Life Balance Important?

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