Meet Christina. This digital expert works with all types of nonprofit clients from multi-million dollar organizations to small-but-mighty volunteer-led teams. She’s passionate about empowering nonprofits to step into their expertise, be bold and find their unique voice and audience online. Today, she’s our social media handler and talking through setting goals, tracking metrics, finding your unique digital voice and measuring your success. If you’ve ever had a leader say, “how do we track our social media metrics?” then this is your episode.

Episode Highlights

• Christina’s story and journey to where she is today (2:30)
• Where to start: setting your mindset around your social media (6:00)
• Building a digital soul (10:30)
• Email lists and voice style guides (14:00)
• Common mistakes made by organizations with their social media (16:30)
• Loaded captions and scroll-stopping content (18:00)
• Maximizing Canva (24:00)
• A powerful moment of philanthropy in Christina’s life (29:00)
• Christina’s One Good Thing: Talk to yourself more than you listen to yourself. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/173

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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