Professional Builders Secrets brings you an exclusive episode featuring Sky Kolade and Russ Stephens, Co-founders of APB. In this episode, Sky and Russ break down the key insights from the latest State of Residential Construction Industry (SORCI) Report, revealing the trends, challenges, and opportunities shaping the future of residential building.

This episode is proudly sponsored by Builder Content Marketing, set yourself up for success by clicking the link below to download their free report:smartercontentthatsells.com.au/report

INSIDE EPISODE 173 YOU WILL DISCOVER

• The biggest trends in residential construction for 2025
• How systems and processes directly impact profitability
• Why builders who document their sales process earn more
• The surprising role of AI and technology adoption in the industry
• The financial habits of high-performing building companies
• And much, much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ:linkedin.com/in/russstephens

ABOUT SKY KOLADE

Sky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of the Top 100 Women in Construction.

Connect with Sky:linkedin.com/in/skycheristephens/

TIMELINE

• 03:53 The impact of structured systems on profitability
• 18:12 Why relying only on referrals is risky for builders
• 25:57 How many leads it really takes to sign a contract
• 39:35 AI in construction—who’s using it and how it’s changing the game
• 44:07 The financial reality: Why most builders miss their profit targets
• 51:41 How coaching & mentorship lead to higher profits

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders