It takes a lot of effort to run a business, especially when it comes to converting clients. On top of that, sales and marketing make many coaches uncomfortable–you just want to focus on doing the work that you love because you know you’re good with your clients. However, to work with people you truly connect with, you need a strategy to attract those clients without chasing them down.

Today on the podcast, Kris Jones explains how easy it can be to convert clients so you can focus on doing what you love. She shares her “Less is more” approach to connecting with clients through storytelling in her new book, From Click to Client, and explains how to make your website the center of your marketing—so you become the obvious choice.

4 steps to take you from click to client

Kris outlines the 4 pillars of her book: mine, refine, design, and sign. Once you uncover your story through the mining for gold process, you can move on to refining that story and designing your website in the most effective way to convert clients. This all leads to signing the clients who will be a great fit, and who know you are the obvious choice for them.

Step 1: Mine the gold of your story

You know you have a compelling story, how do you bring out the most valuable elements to appeal to the clients you will connect with most? 

Step 2: Refine your message

To fully craft your story, you have to polish the gold that you have excavated–this is the refining process. You edit out the noise and begin formulating the structure. This is where the “less is more” philosophy comes in. 

Step 3: Design your website

The way your story is presented on your website is extremely important to this process. Kris offers several tips to take your compelling, streamlined story and add elements to bring it to life without overwhelming a potential client.

Step 4: Sign!

This is where you get to reap all the rewards of steps one, two, and three. You sign clients and continue doing the work that matters to you–without the stress of sales!

About Kris Jones

Most coaches don’t have a marketing problem—they have a messaging problem. Your dream clients are likely visiting your website and quietly clicking away, not because your offer isn’t valuable, but because your story isn’t clear.

After 23 years crafting stories for brands like Nike and Adidas, Kris Jones discovered a game-changing truth: a single, well-told story can replace all your marketing and double your revenue. As a hand-selected mentee of StoryBrand’s Donald Miller and founder of Red Door Stories, she’s helped hundreds of coaches transform their websites into 24/7 client-attracting machines.

Her Signature Story-Selling System™ delivers real, measurable results:

• Scaling from $30K to $300K months
• 300% revenue increases in under 90 days
• Premium pricing with higher close rates
• Waitlists filled—without ads or endless content

Marketing overwhelm ends when you tell the right story. Let Kris show you how.

Website: https://www.reddoorstories.com/

Instagram: https://www.instagram.com/reddoordesign/

Facebook:https://www.facebook.com/reddoorportland/?fref=ts

Linkedin: https://www.linkedin.com/in/reddoordesigns/

Youtube: https://www.youtube.com/@reddoordesign

Private Podcast: https://www.reddoordesigns.com/profit-stories

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