Baking it Down with Sugar Cookie Marketing 🍪

176. Baking it Down - Cookie Crime Scene Cleanup


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🦴 Cookie Crime Scene - Don't look back, look forward.


In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business.

As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience broken cookies, icing bleed, cookie spread, soap tastes, stale cookies - it's business.

😭 And you will also have to deal with clients who had a less-than-ideal experience with your business. BUT - you can harness the tools now to change that experience from a bad one to a 😌 "hey, it wasn't the best, but we made it right" one.

That's why this week's podcast is called "The Cookie Crime Scene" - because oftentimes the damage is already done before you run to the Sugar Cookie Marketing Group asking for validation. 😤 "I told them to get lost in the woods, they have terrible taste in clothes let alone cookies! 🥺 ...do you think I worded it okay?"

Uh - nope. 🚫 No, ya didn't do okay on that one. But you responded with too much emotion too fast without considering the ramifications, and now you get to pick up the pieces (and those pieces are often in the form of bad reviews).

Ask yourself, "do I just want to be heard or do I want to be helped?" 😤 Let me break that phrase down: when you want to be heard only, you want to rant and vent and be angry. 😠 You want people to lambast your client alongside you. You want bakers to validate your aggressive, dismissive response.

Why ask us? You already sent the email. 🍪⚠️ It's a cookie crime scene now.

But the baker who wants to be helped - they word their posts much differently. ✍ "Hey. I think I handled this run-in with my client poorly. I responded way too hastily. I may have limited my options for recourse here, but can anyone help me make this okay with this client?" Yeah - now that's someone who wants help.

Listen - we're going to respond poorly to clients eventually. ☕ We're humans. We run on emotion and coffee, and when coffee runs low, emotions run high (amiright?).

🫖 Corrie told a story she experienced with our grandma, Ruth Ann, this morning. Ruth Ann dropped her favorite coffee cup shattering it into a million pieces. 💥 "It's okay - let's clean it up! Can't unshatter it now. Can't be mad it's broken. Being mad doesn't fix the cup - but we can channel that energy into finding a replacement online."

You can't unshatter the cup. But you can work on being a better baker despite bad experiences with clients. 💭 You just have to accept that you're here to get help - not just be heard.

Quote of the week: "🙄 Stop, Drop, Roll your eye before your reply"

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by searching for Baking it Down - Episode 176 - Cookie Crime Scene.

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Baking it Down with Sugar Cookie Marketing 🍪By Heather and Corrie Miracle

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