Welcome back, Healthpreneurs! Are you in need of some good copywriting advice? Well, have I got a treat for you! Today, Kevin Rogers on the show. Kevin created the 60-Second Sales Hook, a 4-step process to convey a message effectively and quickly.

When he realized a simple joke formula could be turned into a powerful marketing hook, he was determined to share this new discovery with marketers. Today, he is one of the most in-demand sales consultants online, the bestselling author of “The 60-Second Sales Hook,” and founder of Copy Chief, a thriving community of the world’s top online marketers.

Clearly, Kevin is a copy wizard who has successfully created the secret recipe for effective copy. So, get comfortable, grab a notebook, and get ready to learn exactly how to market yourself and your product.

In this episode, Kevin and I discuss:

• The importance of story and sharing relatable struggle.
• The four-step formula.
• The template for telling people what you do.
• The number one mistake people make when writing copy.
• “ABT”: Always be teaching.

 3:30 – 9:00 - Kevin’s 60-second Sales Hook and joke formula

9:00 – 14:30 - The formula for marketing and answering “What do you do?”

14:30 – 20:30 - The power in creating terminology

20:30 – 22:30 - Bullet writing and when to write your headline

22:30 – 26:00 - Content formula: Concept, authority story, example, and 3 action steps