Cyril B. (co-founder of PURPOSE, based in Singapore) joins Seth to unpack what it really takes to build a performance apparel brand engineered for brutal heat and humidity. A Swiss native with an LVMH/Tag Heuer past, Cyril shares how he went from luxury watches to heat-obsessed tri kits (Hyper Mesh), why Southeast Asian culture shaped the product, and how diversity and inclusivity became core to the brand.

Beyond business, Cyril opens up about the partnership that makes it possible—his marriage—plus fatherhood, identity, faith, and the emotional toll of entrepreneurship. He talks Kona struggles, prepping for the furnace that is IRONMAN Langkawi, and why he’d rather fail the right way than “win” by compromising ethics.
Cyril’s IG: https://www.instagram.com/tridaddy_sg/

PURPOSE IG: https://www.instagram.com/teampurpose/

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