Prior to the NxTSTOP Brendan spent his career working in enterprise technology with Accenture and then VMware. 

In 2015 he founded his first startup Fathomd to bring interactive business games into MBA coursework. 

In 2020 Brendan launched NxTSTOP to outfit world explorers with functional sustainable travel apparel and scaled it to a multimillion dollar business in just one year. 

He is a graduate of Stanford and received his MBA from MIT Sloan.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:17] Travleisure® and the IPs of NxTSTOP
• [01:45] What is NxTSTOP
• [02:07] Coming up with the idea of NxTSTOP
• [03:26] What made NxTSTOP explode
• [05:20] Pivoting to face masks saved the business
• [06:57] Dealing with non ideal customers
• [08:52] Acquiring “new” customers
• [11:52] Customer feedback is valuable
• [13:36] Sponsor: Electric Eye electriceye.io
• [13:56] Sponsor: Mesa apps.shopify.com/mesa
• [14:39] Sponsor: Gorgias gorgias.grsm.io/honest
• [16:06] Sponsor: BeProfit beprofit.co
• [17:37] Sponsor: Klaviyo klaviyo.com/honest
• [18:24] Being on Shopify vs being on Amazon
• [22:04] Did Amazon produce economies of scale?
• [23:15] Other channels that NxTSTOP uses
• [24:38] The importance of domain authority
• [25:38] NxTSTOP’s SEO play
• [26:40] SEO for D2C Brands
• [27:46] SEO has great ROI
• [28:06] Brendan warns against agencies
• [29:48] Chase’s perspective on Brendan’s statement
• [30:09] Brendan clarifies to be careful of big agencies
• [30:57] Chase’s restaurant analogy
• [31:12] Build a “dream team”
• [32:44] Dealing with the iOS 14 update
• [35:22] How Chase analyzes brands for Electric Eye
• [36:25] Brendan tries out Chase’s technique
• [37:00] Triple Whale and other first party pixels
• [38:33] Where to find NxTSTOP

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Functional, eco-friendly, stylish travel clothing and accessories thenxtstop.com
• Connect with Brendan linkedin.com/in/brendanmkennedy
• The central source of truth for your Ecommerce store trytriplewhale.com
• Honest Ecommerce Bonus Episode with Triple Whale youtube.com/watch?v=W4Ant6ytppg
• Email Chase [email protected] and ask for the Triple Whale discount code
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

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