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Ever wondered how to keep a digital agency thriving for over 20 years? Join me, Nik (https://x.com/CoFoundersNik), as I chat with Joe Benson (https://x.com/joebensonx), the mastermind behind Eversite's innovative 'Website as a Service' model. Joe explains how he and his brother bootstrapped their childhood passion for tech into a thriving business. Get the inside scoop on how they managed to maintain high customer retention rates and why focusing on conversion-centric websites is crucial for any business.

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This week we covered:

01:00 Website as a Service: A New Model

05:34 Joe's Journey: From Hobby to Business

10:51 Bootstrapping the Business

14:38 The Importance of a Website in Marketing

20:27 Customer Acquisition Costs

23:03 Business Model and Payment Structure

27:27 Conclusion and Contact Information

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