We Are For Good Podcast - The Podcast for Nonprofits

181. Fundraising on Zoom?! + How Tech is Powering Missions to Grow Impact - James Citron


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Meet James. He's the CEO of Pledge, the leading charitable donation platform powering virtual, Livestream, and e-commerce fundraising. Pledge recently created the first Donate button built for Zoom, the first round-up application for Shopify, and today, over 25,000 nonprofits operating in 100 countries have received donations via Pledge. This hard-wired champion of kindness is walking us through the current state of virtual, fundraising and hybrid events and, what it all means for nonprofits in the future. And besides being just about the nicest guy in the room, his story of what Pledge did to save more than 1,300 Afghan refugees is the thing of philanthropic heroics.

Episode Highlights

  • James’s story and journey to where he is today (4:00)
  • History and mission of Pledge (10:00)
  • The current state of virtual events, online fundraising, e-commerce fundraising, and text messaging (14:00)
  • A powerful story of how Pledge was leveraged to create deep impact (22:00)
  • Pledge’s flagship features and how you can leverage them today (25:00)
  • James’s advice for leveraging an entrepreneurial mindset in nonprofits today (28:00)
  • A powerful moment of philanthropy in James’s life (31:00)
  • James’s One Good Thing: Just try it. (34:00)


For more information and episode details visit: www.weareforgood.com/episode/181

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello


Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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