On episode #183 of Kickoff Sessions, we sat down with Eric Siu, founder of Single Grain, a Growth Marketing agency, and the voice behind the ‘Marketing School’ and ‘Leveling Up with Eric Siu’ podcast. 

We explore the future of podcasting, strategies to grow your business, and Eric’s motivation behind creating content. 

In this episode, Eric shares his personal journey through podcasting, from 270 downloads to over 100 million today. We delve into the nuances of creating creation, stressing the balance between quality and experimenting with new types of content.

As we wrap things up, Eric goes deep on the future of branding and content. Eric shares his two cents on how storytelling emerges as the important tool for those aspiring to make a mark in the content space, emphasizing its relevance across various domains as well. 

If you enjoyed this podcast, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts.


Eric’s Socials:

- LinkedIn: https://www.linkedin.com/in/ericosiu/

My Socials:

- Instagram: https://bit.ly/3LFbEgE

- LinkedIn: https://bit.ly/3FCS3JA

- Twitter: https://bit.ly/3ExJ26Z


⏺️ Voics: https://www.voics.co/

🗞️ Newsletter: https://bit.ly/3KftBCP

🎤 Podcast Accelerator: https://bit.ly/3f1ir81

📞 Schedule Free Call: https://bit.ly/3GsNyTU

⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y

  Leave an Apple Review: https://apple.co/3uCwViF

(00:00) Preview and Introduction

(02:53) Eric Siu’s Principles of Content Creation 

(05:00) Eric’s Core Business Values

(08:11) Breaking Down The Success of Single Grain

(10:15) Developing an Entrepreneurial Mindset

(13:12) Multitasking in Business: Good or Bad?

(17:33) How To Choose The Right Projects & Maintain Focus 

(24:24) Eric's Startup Experiences 

(27:04) Breaking Down Business Models: Agency vs. Tech/SaaS

(30:45) Why Networking Is The #1 Skill Everyone Should Have  

(35:08) Thinking Long Term and Having the Right Peer Group

(38:23) Why Research Is Important in Content Creation

(43:37) Storytelling in Sales & Marketing 

(50:38) Building Brand Equity and Creating Unique Content

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