Professional Builders Secrets brings you an exclusive episode with Marine Sargsyan, Principal Economist at Houzz. In this episode, Marine shares deep insights from Houzz’s latest research on residential remodeling, revealing the evolving motivations behind home renovation projects, the generational shifts impacting homeowner behaviour, and how builders can better position themselves in an increasingly tech-driven market.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 183 YOU WILL DISCOVER

• How each generation—Baby Boomers, Gen X, and Millennials—approaches remodeling differently
• Why millennials’ digital-first expectations are reshaping the building industry
• What homeowners value most during renovations (hint: it’s not just the budget)
• Emerging remodeling trends for kitchens, bathrooms, and outdoor spaces
• Why builders need to start adapting now to future-proof their businesses
• And much, much more.

ABOUT MARINE SARGSYAN

Marine Sargsyan is the Principal Economist at Houzz, leading research on remodeling trends and homeowner behaviour. She analyses data from millions of users to uncover what drives renovation decisions across generations, helping industry pros stay relevant and future-ready in a rapidly evolving market.

Connect with Marine: linkedin.com/in/marine-sargsyan-01b845b/

TIMELINE

• 3:12 What motivates different generations to renovate
• 7:40 Why Millennials expect a tech-driven experience
• 10:18 How high mortgage rates are reshaping remodeling decisions
• 13:05 Most popular remodeling projects and system upgrades
• 17:22 The three non-negotiables homeowners expect from builders
• 24:55 Top remodeling and design trends for 2025

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders