There was a discussion in the Everything Coworking Facebook Group recently about whether to use "coworking" or "flexible office" as a tagline for a new space under development.

There was a lot of emotional support from the group members to "go with your gut." Bad advice. Go with Google. Using the right organic search terms matter a lot to help your ideal members find you. Use the term they know and they're searching for.

This epsiode talks about the emotional and the data driven aspects to making this decision.

Link to show notes here!