Prosperous Coach Podcast

186: 4 Ways to Help Your Coaching Clients Feel Safe


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This episode is about strategizing ways to help your clients feel safe in their professional relationship with you. Safe feelings will help your clients have a better experience in your coaching program. That in turn translates into longer term and return clients, more referrals and great testimonials. 

This episode is also a Listener’s Choice episode, which means it’s a favorite of coaches who have listened before you. Find the full transcript at prosperouscoach.com/186.

Do you ever feel nervous with your clients or have performance anxiety during sessions? If you’re a new coach, that’s totally normal. And you want to be sure that feeling diminishes with each client you serve. 

In my early days, I was so anxious about delivering value that I lost my personal power by inflating my role by over-delivering and people pleasing. And I ended up feeling drained instead of energized by sessions. Do you know what I mean? I’ll talk all about this challenge in another episode soon.

You might not realize that your new clients also will have some anxiety about coaching too, so it’s important to help them feel safe. Clients who feel safe will be more candid and get more from your coaching. Here are 4 ways to help them feel safe:

Cultivate Happy Coaching Clients Before During and After
First, know that cultivating happy clients starts by creating happy prospects. You want people in your target audience to already have a strong sense of your integrity, personality and exactly how you can help them BEFORE they hire you.

You don’t have to hard sell. You don’t have to convince anyone. Make your marketing process a natural selection process. And don’t worry about the people who don’t hire you.

If your social media posts, blogs, podcasts, videos, website – everything – show that you are fully informed about what’s important to your audience they can feel that.

You want your audience to feel seen, heard and understood by you. If they do, they’ll follow you and share your content with others in your audience. They’ll also get curious about what you offer because you’re speaking about what they desire and what’s in the way of that. 

Once they do hire you, you’ll be able to help them feel safe in other ways.

Set Boundaries and Provide Structure to Coaching Clients
In a desire to be ALL things to your clients do you forget to set boundaries and provide structure in your programs?

If so, it’s understandable because coaching skills themselves are so open. Open-ended questions, deep levels of listening, open-mindedness about differences – all of those things will be enhanced when you put boundaries and structures in place for your clients.

People THRIVE with a sense of structure and will respect boundaries if you set them up thoughtfully and communicate them well.

Before your first session:

1.     Provide clear terms and agreements about your coaching program in your intake packet.

2.     Clearly describe your policies about showing up for ses

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

  • Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
  • For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
  • Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
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Prosperous Coach PodcastBy Rhonda Hess, International Business Coach & Niche Strategist

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