Chelsea Cole is the food blogger behind A Duck's Oven. She landed on her niche happily yet somewhat accidentally when she fell in love with sous vide cooking. She brings insights to the table about how and why you should consider niching down! - Your niche does not have to reflect a cooking style or appliance. It can be something really unique, such as being a woman bbq expert. - Ask your audience specific questions about what they want and need. - Your niche is likely staring you in the face!