In this episode of the continuing Kickstart Your Business series Monica discusses a crucial marketing tool, the SWOT analysis which allows you to look both internally and externally at your business. She break down Strengths, Weaknesses, Opportunities, and Threats and walks you through each sharing the vital questions you need to ask yourself. She gives concrete examples by using her store Zeus' Closet as a case study. Exploring the importance of recognizing your company's differentiating factors, Monica shares with you how to outshine your competition. Listen so you are empowered with tools and insights to level up, leave a legacy, and truly become your own boss.