Building your art business gets stressful real fast when it takes you beyond the comfort of creating art. Still, marketing, sales, and engagement are a necessity for any person building a business.

Why should you know your brand archetype as an artist? You have your own style and preferred medium of art, so is branding and archetypes really important? After all, you’re possibly running ads, you're staying on top of social media posts, and you have your own art collections for sale and available for purchase. Maybe you’ve even set up a few funnels to grow your business.

Jennifer Kem is the creator of Master Brand. While she agrees that marketing is part of branding, she also distinguishes why branding is more about your messaging.

“The brand is your art, and the rest is science. Marketing is a science, sales is a science, but your brand is the soul of how you're presenting yourself in the world.”

-Jennifer Kem

Branding for Artists and Creatives 101:

• What branding is and isn’t
• How artists should think about branding
• What is an archetype
• What are brand archetypes
• Dominant, intrinsic, intuitive, and creator archetypes you should know

For full show notes, go to schulmanart.com/188

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