In this episode, Monica dives into the crucial aspect of setting the right prices for your products or services. She emphasizes the importance of knowing your true costs, including all expenses, to avoid operating at negative or slim margins. Through a real-life story, Monica illustrates the pitfalls of underpricing and the necessity of calculating costs accurately. She also touches on the significance of financial statements, particularly the Profit and Loss statement, for maintaining profitability. Monica advises against competing on price alone and encourages adding value to distinguish your business in a competitive market. This episode is a treasure trove of insights for entrepreneurs looking to master their pricing strategy, underscored by the quote, "Never lower your price. Add value."

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