In this conversation with coaching psychologist Wendy-Ann Smith we explore common ethical issues that arise in the coaching container, the foundations of ethical practice, personal development and integrity, and navigating ethics and AI. Wendy-Ann Smith, is a coaching psychologist, co-founder of the Coaching Ethics Forum and Visiting Fellow, Centre for Positive Psychology, Buckinghamshire New University, UK. Wendy-Ann runs virtual groups for coaches who wish to nourish themselves and their coaching. Wendy-Ann regularly coaches a small number of one-to-one clients. She designs and delivers lectures, trainings and workshops internationally in a variety of settings, including universities. Her two recent books are Positive Psychology Coaching in the Workplace (2021) and The Ethical Coaches' Handbook (2023).