Known as the Pioneer of the Utah Tech World, John Pestana is the Co-founder of ObservePoint, a software as a service company based in Provo, Utah. ObservePoint builds an innovative Data Assurance technology that improves the data quality of online marketing technologies. Prior to ObservePoint John co-founded Omniture, a web analytics company which was sold to Adobe in 2009 for over a billion dollars. A extraordinary entrepreneur, John has been honored with awards such as Ernst and Young Entrepreneur of the Year and the Entrepreneur of the Decade by the BYU Marriott School Center for Entrepreneurship & Technology.