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Show Notes:
Welcome back to the Paid Search Podcast! This week we introduce our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 2 from April of 2016, which was about keyword research. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We talk about keyword funnel, high funnel searches and they traffic quality they produce, how to start doing keyword research, the keyword planner, and much more! Thanks for listening and enjoy the episode.

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