In this round-two conversation, I sit back down with Brenton Ford — the man behind Effortless Swimming — to catch up on everything that’s changed since our first talk a few years ago. We start with my own Ironman California story before diving deep into swimming, coaching, and how letting go can actually make you faster.

Brenton shares what he’s learned running global swim camps, launching anti-fog goggles, and working alongside Olympic champions. We talk about the mindset behind great coaching, what it means to truly “feel the water,” and how self-awareness can change the way you move — in the pool and in life.

He also opens up about leadership, family, and learning to slow down as a dad. It’s a thoughtful, down-to-earth conversation about mastery, patience, and building something that lasts — whether that’s a business, a team, or a life you actually enjoy living.

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