In this episode, Julie Berninger interviews Cody McGuffie founder and CEO of Everbee, an e-commerce platform that assists Etsy sellers in product research and marketing.

Try Everbee: https://go.goldcityventures.com/everbee

Cody shares insights on seasonal trends, particularly the significant sales spikes during Q4, and dispels myths about summer sales being slow. He also reveals upcoming features for Everbee that will enhance data accuracy and trend tracking for sellers. The conversation emphasizes the challenges and rewards of entrepreneurship, particularly in the digital product space.

Q4 is a critical time for sales, often doubling revenue for sellers. Here is what you can do to prepare.

Chapters

00:00 Introduction and Guest Introduction

03:36 Trends in Etsy Selling and Personalization

07:53 Niche Markets and Successful Selling Strategies

10:48 The Role of Social Media in Etsy Sales

13:44 Holiday Sales Trends and Insights

17:44 Summer Sales and Market Activity

19:47 Upcoming Features in Everbee

24:07 Data Accuracy and Sources

30:48 Final Thoughts and Advice

Resources:

Gold City Ventures: https://goldcityventures.com/

Everbee: https://go.goldcityventures.com/everbee

Watch on YouTube: https://youtu.be/zE4LiP4jIEk