SPEAK LIKE A CEO

192: Be everywhere where your customers are. Sven Lackinger, Co-founder of Sastrify


Listen Later

How many digital tools do you use? Chances are you’ve already used at least a dozen by the time you got to the office today. Now imagine managing the digital tools for a company of several thousand people…

As the company and team grow, so does the number of tools we use and need to manage. Software is now in the top 3 of expenses for many companies. 

This is the problem Sven Lackinger is solving with his company, Sastrify, that just raised a €30m Series B round. He helps companies make sense of the software they have within their enterprise. 

When Sven and his co-founder Max sold their first company to a large corporation, they realised the challenge big businesses face when managing their software stack. From this realisation, Sastrify was born – a scale-up that helps companies make sense of their software.

How did Sven and Sastrify successfully navigate the rapidly changing world of software? By knowing their customers and being everywhere where their customers are. According to Sven, it is all about reaching the correct people and putting all sales efforts towards this select group. 

Today Sastrify is a global brand with around 150 employees based in over 18 countries. Thanks to focus on transparency, company culture, and hiring good people they are just getting started. 

Subscribe to the Message Machine newsletter and become an unstoppable founder yourself. 

https://www.eoipsocommunications.com/kontakt/


...more
View all episodesView all episodes
Download on the App Store

SPEAK LIKE A CEOBy Oliver Aust

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like SPEAK LIKE A CEO

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

253 Listeners

The McKinsey Podcast by McKinsey & Company

The McKinsey Podcast

373 Listeners

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. by Brian Burns

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

1,122 Listeners

The School of Greatness by Lewis Howes

The School of Greatness

21,076 Listeners

The Knowledge Project with Shane Parrish by Shane Parrish

The Knowledge Project with Shane Parrish

2,663 Listeners

OMR Podcast by Philipp Westermeyer - OMR

OMR Podcast

36 Listeners

The Jordan B. Peterson Podcast by Dr. Jordan B. Peterson

The Jordan B. Peterson Podcast

33,845 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,425 Listeners

Lex Fridman Podcast by Lex Fridman

Lex Fridman Podcast

12,713 Listeners

FT News Briefing by Financial Times

FT News Briefing

708 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

26,397 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

775 Listeners

Doppelgänger Tech Talk by Philipp Glöckler, Philipp Klöckner

Doppelgänger Tech Talk

12 Listeners

Lenny's Podcast: Product | Growth | Career by Lenny Rachitsky

Lenny's Podcast: Product | Growth | Career

1,321 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

137 Listeners