We're concluding our final episode in our Friday series, Donor Engagement: Kindergarten Style with this week's discussion about why Small Things Matter. Relationships that are triggered by process may be reliable, but they can also feel mechanical. We're talking about exerting effort and delighting in the small things that creates true connection and deeper engagement 🎉 Tune in, we're bringing principles, case study examples and Pro Tips too. 

Episode Overview

• Small things matter.. applied (2:00)
• Case studies where we have seen this work (9:50)
  • Lynne Wester, Donor Relations Guru
  • Courtney Bullard, The Pearl House
  • Julia Campbell
  • Sarah Lee, New Story
• Pro Tips: where you can get started today! (14:00)

For more information and episode details visit: www.weareforgood.com/episode/197


Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that. 

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter