Welcome back, Healthpreneurs! I’m very excited for today’s guest, Jason Maxwell, because he’s a fellow Canadian doing some amazing things in our space. We’re going to discuss Instagram because it is the most powerful social platform today – and Jason’s a master when it comes to Instagram marketing.

We’ve seen a complete nosedive when it comes to email and, let’s face it, no one’s giving business cards away these days, either. Stories are the new email. You can see your open rates, click-through rates, and track how well your content is working.

The future is in multi-channel marketing and messaging. And Instagram is a big one that can help you take your business and visibility to the next level – fast. So, grab a notebook, take a seat, and tune in to get some advice that’ll be actionable immediately.

In this episode, Jason and I discuss:

• Why being on Instagram is a must.
• How to get the ball rolling on Instagram.
• What content to share and why the medium matters.
• How often to post and reading the metrics.
• His success with graphics and the value of the caption.
• How to use Instagram stories and IGTV.

1:30 – 4:00 - Introducing today’s topic

4:00 – 8:30 - The first steps to get traction on Instagram and reading the metrics

8:30 – 13:00 - How Jason got started and gained followers

13:00 – 16:00 - The importance of the image and caption

16:00 – 23:00 - Jason’s 4 pillars, growth, and infographics  

23:00 – 33:30 - Instagram stories and IGTV

33:30 – 38:30 – The Rapid Five